Why is Local SEO Important?
Local SEO provides potential customers the information that they want, when they want it. … with your business website, local SEO helps your business stand out in local searches, and helps drive more traffic through online leads.

Many overlook Local SEO, but it’s one of the most critical aspects of a search engine marketing strategy. As a general rule, it’s usually a good idea to take advantage of as many different marketing channels as possible.
Boosting your local SEO presence will help your SEO efforts as a whole, as well as your social media presence. Every new like, share and follow has regional meaning. Every new inbound link and piece of content that you create will have a positive effect on Local SEO.